Typography - Font Selection

Headings: Used Mrs Saint-Delafield Pro, a cursive handwritten typeface, to impart a personal and elegant touch to the headings. The cursive style adds a unique character and warmth, making headings stand out and providing a clear visual hierarchy.

Body Text: I used ASV Codar Light, a serif typeface, for the body text. Serif fonts enhance readability in both print and digital formats by providing subtle cues that guide the eye along lines of text, making long passages easier to read and more comfortable for the eyes.

Importance of Cursive and Serif Combination
The contrast between the cursive handwritten headings and the serif body text creates a distinct and engaging visual experience. This combination enhances the reader's ability to navigate the text easily and adds an element of sophistication and personalization to the design.

Macro and microtypography

Macro Typography: Focuses on the overall structure and layout of the text, including font choices, size, line spacing, and alignment. Effective macro typography ensures a visually appealing and easy-to-read layout. By selecting appropriate fonts and ensuring consistent styling across formats, I achieved a balanced and harmonious design that guides the reader effortlessly through the content.

Microtypography: Deals with the finer details, such as kerning, tracking, and individual character spacing. Attention to micro typography enhances the readability and aesthetic quality of the text at a granular level. This meticulous approach ensures that each line of text is visually pleasing and free from typographical errors, contributing to a polished and professional appearance.

Vellum vs. InDesign: In Vellum, many aspects of macro and micro typography are already incorporated into the software, streamlining the design process and ensuring consistency. In Adobe InDesign, these adjustments are more manual, allowing for greater customization and finer control over typographic details, which can result in a more refined and bespoke design.